Apptera Obtains $10M

Sunnyvale, CA-based Apptera, maker of a platform for hybrid in-call and text-message-based advertising targeted at mobile phone users, has raised $10 million in equity financing from a group of 14 investors, according to regulatory documents published June 17. Apptera’s previous investors include Alloy Partners, Efficient Frontier, Lightspeed Venture Partners, New World Ventures, and Walden International Investment Group.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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