Apptera Obtains $10M

Wade Roush6/21/10

Sunnyvale, CA-based Apptera, maker of a platform for hybrid in-call and text-message-based advertising targeted at mobile phone users, has raised $10 million in equity financing from a group of 14 investors, according to regulatory documents published June 17. Apptera’s previous investors include Alloy Partners, Efficient Frontier, Lightspeed Venture Partners, New World Ventures, and Walden International Investment Group.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @