adap.tv Obtains $13,000,000 Series B Round
-
Feed Type
-
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=76ff1e31-eecd-467c-9127-970924317087&Preview=1 -
Date
9/23/2008 -
Company Name
adap.tv -
Mailing Address
One Waters Park Drive San Mateo, CA 94403 -
Company Description
adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers’ interaction with the ads and adapts in real time to their interests and behavior. -
Website
http://www.adap.tv -
Transaction Type
Venture Equity -
Transaction Amount
$13,000,000 -
Transaction Round
Series B -
Proceeds Purposes
Adap.tv will use the financing to accelerate the development of its flagship offering Adap.tv OneSource and its adoption by video publishers and online ad networks. -
M&A Terms
-
Venture Investor
Spark Capital -
Venture Investor
Redpoint Ventures -
Venture Investor
Gemini Israel Funds
