Sportgenic Receives $10,000,000 Series B Funding Round

  • Feed Type
  • Date
    9/8/2008
  • Company Name
    Sportgenic
  • Mailing Address
    One Sansome Street 15th Floor San Francisco, CA 94104
  • Company Description
    Sportgenic, Inc. (formerly Active Athlete) represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. We represent a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.
  • Website
    http://www.sportgenic.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $10,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    Sportgenic will use the new funding to invest in its ad network technology and expand its sales force to meet increased demand from sports marketers and publishers.
  • M&A Terms
  • Venture Investor
    Adams Street Partners
  • Venture Investor
    Alsop Louie Partners
  • Venture Investor
    KPG Ventures
  • Venture Investor
    Greycroft Partners

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