Ensighten Buys Anametrix Amid Consolidation in Digital Marketing

San Jose, CA-based Ensighten, which provides Web-based tag management technology for corporate customers, says today it has acquired Anametrix, a San Diego specialist in software-as-a-service used to analyze and optimize multi-channel digital marketing.

It is Ensighten’s second acquisition this year, and extends a wave of consolidation that has been underway for more than a year among digital media and marketing companies.

In an interview yesterday, Ensighten founder and CEO Josh Manion declined to disclose terms of the deal.

A source familiar with the buyout, however, describes it as a cash-and-stock deal in which the valuation ultimately depends on how well Ensighten does from here.

Josh Manion

Josh Manion

Manion founded the company in Cupertino in 2009, moved it to San Jose in 2012, and says Ensighten now has about 230 employees. The company has raised at least $55 million from investors, according to Crunchbase, and my source says Ensighten’s year-over-year revenue growth is 150 percent.

Anametrix has raised about $7 million from investors since WebSideStory founder Blaise Barrelet started the company in 2010 with funding through his Analytics Ventures fund. Other investors include the San Diego private equity firm TVC Capital, which invested $4.4 million in late 2012, Airtek Capital Group, WMAS Management, Alain Schreiber; and former Summit Partners managing director Walter Kortschak.

Anametrix has about 35 employees at its San Diego headquarters. Manion says he not only plans to keep those operations in San Diego, but expand by “aggressively recruiting.”

The Anametrix deal follows the Dentsu Aegis Network’s acquisition last month of San Diego-based Covario and its … Next Page »

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Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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