Roambi Adds Cloud-Based Publishing, Analytics for the Masses

12/18/13Follow @bvbigelow

In a move to democratize its data visualization technology and expand its market, Solana Beach, CA-based Roambi says today it is launching a new iPad app intended to bring the power of its Roambi Flow publishing platform to the Internet masses.

The company, founded as Mellmo in 2008, introduced Roambi Flow for its corporate customers near the end of 2011, providing a way to publish print-like reports for iPad users with interactive pie charts and other “live” graphics created with Roambi Analytics. The company’s analytics technology converts mind-numbing business data into simple-but-compelling charts and graphic displays. The technology also enables users to refresh the graphics as new data becomes available.

Now, with Roambi Flow in the Cloud, individual users can also create and publish interactive documents that feature info-graphics created with Roambi Analytics and accessible through a cloud-based platform.

During the early years, “We didn’t expect to get as much traction with large enterprise customers as we did,” said Quinton Alsbury, a Roambi co-founder and president of product innovation. Today, Roambi says its technology has been installed in servers “on-premises” at 550 enterprise customers. Such organizations usually have large IT departments to help users master the Roambi Flow publishing technology.

Roambi itself lacked the resources needed to support a broader technology rollout, Alsbury said. As a result, he said, “We weren’t really able to grow the business and take advantage of the inquiries we were getting.”

After Apple unveiled its new iOS 7 software, Roambi embarked on a comprehensive overhaul of its own technology, including a redesign of Roambi Analytics and a cloud-based version of Roambi Flow. The company has grown to 90 employees, and has counted more than 1 million downloads of its free Roambi mobile apps.

For a business subscription of $39 a month, users can import existing PDFs or start from scratch, creating magazine-quality publications for the iPad that feature flipable pages, multi-touch gestures, and interactive graphics from Roambi Analytics, as well as images, YouTube, Vimeo, and more.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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