ServiceNow Acquires Dutch Provider of Performance Analytics Software

7/9/13Follow @bvbigelow

San Diego-based ServiceNow (NYSE: NOW) has acquired Mirror42, a nine-year-old software developer based in Amsterdam that helps companies measure their business performance.

Financial terms were not disclosed in a statement released after regular trading ended today. ServiceNow says additional details will be disclosed in conjunction with second-quarter financial results that ServiceNow plans to release on July 31.

Mirror42 counted ServiceNow as a customer of its Web-based suite of programs known as Key Performance Indicators (KPIs), which are used to measure trends, create predictive models, and to generate scorecards, dashboards, and other displays showing IT and business performance. With only 12 employees, Mirror42 also supports Salesforce.com, Microsoft CRM, SAP, Oracle, and Netsuite.

ServiceNow already has integrated Mirror42’s technology with its own Web platform, and has rebranded the technology as “ServiceNow Performance Analytics.” Mirror42’s founder and chief product officer, Karel van der Poel, also plans to continue with ServiceNow, according to his LinkedIn profile. He says he is now leading the ServiceNow cloud infrastructure and platform development team that builds the ServiceNow Performance Analytics product.

The deal appears to be ServiceNow’s first acquisition since Frank Slootman was named CEO in April, 2011, and has me wondering if there’s a Dutch connection. Slootman holds an Economics degree from Erasmus University Rotterdam.

ServiceNow says Mirror42’s technology also can access a crowd-sourced library of more than 6,500 KPIs that customers can use to measure how their internal IT, sales, human resources, marketing, finance, and other departments are operating. More than 440,000 users have access to the KPI library, and can view the results through the ServiceNow website or by using iPhone, iPad, and Android applications.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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