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these markets where we want them to be,” McCray said. “So much of chronic disease is based on lifestyle and personal choices, and the healthcare industry focuses on it as if it’s something it can fix,” McCray said. “Spending is still not connected to outcomes.”
McCray said the three-day summit, which begins May 28 at the Omni Hotel in downtown San Diego, is becoming increasingly focused on the broader consumer market for healthy living (think exercise and healthy diet), which he predicts will ultimately have more impact on healthcare than providers will.
“We have a number of discussions that are intended to highlight what somebody is doing [in consumer health] or that focus on some of these big themes, such as the strategy for connected health,” McCray said.
A leading proponent of this strategy is Joseph Kvedar, director of the Boston-based Center for Connected Health, who will talk about ways to use the diagnostics technologies of personalized medicine to identify “everyday behavioral biomarkers” and create a less-costly prescription for “personalized prevention.”
The agenda also features a panel discussion on “the engaged health consumer” that is intended to link consumers to the summit’s theme of moving from innovation to adoption in healthcare. The panel includes Daniel Kraft, who chairs the medicine track for Singularity University and is executive director of FutureMed; James Fowler, professor of medical genetics and political science at UC San Diego; and Brendan Gallagher, senior vice president of emerging technology and channels at Digitas Health.