Convertro Secures $5,000,000 Series B Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=8b81c356-3782-4048-a1b7-73797fd841b0&Preview=1 -
Date
1/15/2013 -
Company Name
Convertro -
Mailing Address
1453 Third Street Promenade Santa Monica, CA 90401 -
Company Description
Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn’t get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget. So we decided to build our own comprehensive platform. Turns out, it worked so well that we decided to further productize it and make it available to others who felt the same way we did. -
Website
http://www.convertro.com -
Transaction Type
Venture Equity -
Transaction Amount
$5,000,000 -
Transaction Round
Series B -
Proceeds Purposes
The funding round, which was led by Bessemer Venture Partners and DAG Ventures, will support the ramp up of Convertro’s sales and marketing organizations in New York City, Asia, Latin America, Europe, the Middle East and Africa. -
M&A Terms
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Venture Investor
Bessemer Venture Partners -
Venture Investor
DAG Ventures
