Anametrix Garners $4,400,000 Series A Financing

  • Feed Type
  • Date
    10/10/2012
  • Company Name
    Anametrix
  • Mailing Address
    10225 Barnes Canyon Road San Diego, CA 92121
  • Company Description
    At Anametrix, our vision is to become the wheelhouse of all data, the one place where marketers can see, analyze, and act on the data they have – whatever the data is and wherever it comes from. The biggest challenge companies have in marketing today is that everything lives in silos. The marketing organization now includes web analysts, social media community managers, and email marketing teams – who all leverage different tools to manage the effectiveness of their own operations.
  • Website
    http://www.anametrix.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $4,400,000
  • Transaction Round
    Series A
  • Proceeds Purposes
    Anametrix will use the investment to scale sales and marketing effortsto exploit the increasing market demand for digital analytics and fuelproduct innovation, particularly in next-generation predictiveanalysis for marketers.
  • M&A Terms
  • Venture Investor
    TVC Capital

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