Anametrix Raises $4.4M, Unveils Web-Based B2C Marketing Analytics

10/9/12Follow @bvbigelow

San Diego-based Anametrix, a cloud-based provider of digital analytics for business customers, says today it has raised $4.4 million in a Series A round of funding from TVC Capital, the boutique PE firm that specializes in growth-stage software investments and buyouts.

The deal marks the first investment from the $75 million that San Diego-based TVC just raised for its second fund. With the investment, TVC co-founder and managing partner Steve Hamerslag is joining the Anametrix board.

The deal represents somewhat of a departure for TVC Capital. The firm usually avoids investments in early stage startups, and Anametrix will mark its third anniversary next month.

Yet in today’s statement, Anametrix says TVC’s investment decision was based on the startup’s accelerating growth, technology leadership, and its “seasoned executive team.” The company says it already has some Fortune 100 companies as customers, although it doesn’t name any names. Anametrix hasn’t disclosed its revenue, so it’s hard to tell how far the company has to go before it can attain founder Blaise Barrelet’s ambitious goal of becoming a billion-dollar business analytics company.

Anametrix says TVC also is looking to capitalize on synergies between Anametrix and Mercent, a Seattle-based provider of … Next Page »

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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