San Diego’s Tealium Raises $10.5M to Advance Tag Management System
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HTML markup, and typically connects the page with outside services, such as Web analytics.
At this time last year, the company introduced Tealium IQ, a Web-based universal tag management system, to make it easier for marketing staffers to manage what can get to be an unruly assortment of page tags, microformats, meta tags, and other elements in a Web page. Tealium says it now has over 100 customers in five continents, including North America, Europe, and Asia. (Customers include the National Hockey League, News International, Fox Networks Group, Volvo, Nokia, Vodafone Germany, The Finish Line, Lincoln Financial Group, Citrix, and US Auto Parts.)
Today, Tealium has 30 employees, compared with 10 employees a year ago. With Battery’s cash infusion, Behnam says he expects the number of employees to double over the next six to 12 months. “We will invest more in development, and with the product itself,” Behnam says. “No product is ever finished, and so the research and development is never finished either.”
Tealium says Battery decided to make its investment in Tealium after looking at others providing tag-management technologies. The company says Battery cited several factors in its decision to invest in Tealium, including its technology leadership, its focus on corporate marketing users instead of IT personnel, experienced executives, and market momentum.
In today’s statement, Agrawal says, “We are excited about our investment in Tealium because the company fits squarely into our thesis that the marketing function is evolving, Battery. Today’s digital marketer needs to be in control of the online solutions they use every day to drive better business results. New marketing technologies such as tag management provide that.”