SteelHouse Secures $8,250,000 New Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=e9d3597e-a021-437a-b0e3-974209d8e900&Preview=1 -
Date
7/11/2012 -
Company Name
SteelHouse -
Mailing Address
5870 W Jefferson Blvd Los Angeles, CA 90016 -
Company Description
SteelHouse was created by marketers, for marketers. We’re pioneering an emerging field called Behavioral Commerce that is changing eCommerce. -
Website
http://www.steelhouse.com -
Transaction Type
Venture Equity -
Transaction Amount
$8,250,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The company plans to use the proceeds of its latest offering to double its staff of 65 by the end of this year, with a particular focus on sales and marketing, as well as the predictable engineers and product developers. -
M&A Terms
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Venture Investor
Qualcomm -
Venture Investor
Daher Capital
