Qualcomm Steps into the Sun with Focus on Mobile OS Development

6/28/12Follow @bvbigelow

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a Windows RT Metro Style App Developer Contest. The contest deadline is Oct. 1, and winners will be named in four categories: best gaming app, best productivity app, best peer-to-peer app using Qualcomm’s AllJoyn technology, and most-compelling connectivity use case. One of the four finalists also will receive a grand prize for best overall Windows RT app.

—Qualcomm said more than 1,000 mobile apps developed over the past year are using Vuforia, the company’s augmented reality technology. Jay Wright, who heads Vuforia business development for Qualcomm, demonstrated how augmented reality technology can be used by retailers to demonstrate how products in different styles and colors would look. Qualcomm’s Jacobs also made room in his keynote talk for a presentation by Ambarish Mitra, a co-founder and CEO of London-based blippar, which has developed a free augmented reality app for advertisers. In his demo, Mitra scanned a blippar code on a store display, which launched an augmented reality image of NASCAR driver Kevin Harvick. Mitra then snapped a photo of Qualcomm CEO Jacobs posing, with his arm around Harvick.

—Jacobs also stepped aside for a brief demonstration by Raj Talluri, vice president of product management for Qualcomm CDMA Technologies (QCT). Using a tablet computer with a four-core Snapdragon chipset, Talluri demonstrated a high-resolution image with shimmering water, shifting sands with drifting cirrus cloud shadows, “god rays,” and other graphics effects that he said are typically found in high-end quality gaming consoles. Jacobs said Qualcomm has shipped more mobile graphics processors in its multi-function Snapdragon processor than anyone else.

—Qualcomm said a preview software developers’ kit (SDK) for its Snapdragon platform on the Android operating system is now available. The full SDK will be available to device manufacturers and app developers in coming months. Qualcomm said its Snapdragon SDK for Android enables mobile developers to access next-generation technology and features of its Snapdragon processors via application programming interfaces (APIs) that would not otherwise be available. The SDK will initially support the Snapdragon S4 8960 processor, and is expected to eventually gradually support Snapdragon processors across multiple tiers.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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