Ford’s Sustainability Roadmap: From EVs to a Future Beyond Cars

6/8/12Follow @bvbigelow

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to focus on is how do we move away from petroleum-based sources to either recycled content or renewable or plant-based content.

X: How big is the sustainability group at Ford?

JV: Our group is very small. We have a handful, maybe a half dozen, or six to 10 people. The reason our group is so small is that we come up with the strategies, but then we have the product development organization, our sourcing organization, manufacturing organization, and they take those strategies and implement them in their operations.

X: So you’ve been developing these guidelines, what’s next?

JV: The roadmap could go on almost indefinitely. What we need is to move from is a majority of our products running on fossil fuels to a majority of our products running on non-fossil fuels, right? It’s got to be either electric or hydrogen. That’s the progression of where we’re going.

Beyond that, we’re talking more about the fact that Ford wants to be a mobility company. So we might want to start looking at businesses that are not just producing cars and trucks. This is long term. As we look out into the future, you know, there is more and more congestion. The planet can’t just continue to accept more and more cars and trucks. So how do we want to be in the mobility business? Maybe [it could be] making our cars more effective in terms of talking to each other, or maybe even getting into some ancillary businesses. That’s much longer term, but we’re looking at that as well.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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