Ford’s Sustainability Roadmap: From EVs to a Future Beyond Cars

6/8/12Follow @bvbigelow

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any regulations coming along. We based it on the climate science. When I say climate science, I mean [stabilizing atmospheric greenhouse gas concentrations below 450 parts-per-million carbon dioxide equivalent]. We’ve determined our share of reductions that we need to have to support that 450 parts per million. So our targets are based off that share. The good news is that particular strategy meets all the regulations, and in some cases exceeds the regulations.

X: What about the materials that go into making a car? Are you conscious of sustainable principles there as well?

JV: When we talk about the environmental impact of a vehicle, it’s a question of ‘How do you reduce the CO2 coming from the vehicle and how do you make the materials going into the product more sustainable?’ The good news is that of the vehicles on the road today in the U.S., 85 percent get recycled. It’s the highest recycled consumer product that is out there.

But to your point, we also have a sustainable materials strategy that our team has laid out. That’s basically saying that we want to push more recycled and renewable content into our vehicles. The way we define it, recycled content would be like taking recycled pop bottles and using that in the material to make our carpets and our seats. Renewable content would be plant-based material, so a good example is that we’re using oil from the soy plant to actually make the foam in all of our seats. In the non-sustainable, traditional approach, the foam was a petroleum-based product. So what we’re really trying … Next Page »

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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