Roambi Expands Core Business to Specialized Publishers of Biz Intel

5/30/12Follow @bvbigelow

When Mellmo’s founders were just sitting down to design their compelling mobile technology for visualizing business intelligence (BI) data, they realized how it might be used in other ways. “We could see there may some interesting use cases for the product outside the usual BI application,” says Mellmo co-founder and president Quinton Alsbury.

Today, just over four years later, the Solana Beach, CA, company is unveiling what it calls Roambi ESX, a platform that enables licensed customers to use Roambi’s technology to create and sell their own specialized iPad apps to their own audiences.

The idea extends Mellmo’s core business, which provides Roambi’s visualization technology as a Web-based service for internal use by big corporate customers, to legions of specialized publishers, companies, and research firms. Now, for example, a firm that produces a market research report about worldwide semiconductor sales can use a Roambi software developers’ kit to create a mobile app that integrates the firm’s data—and offers it for sale at the Apple iPad App Store.

“Our business isn’t necessarily business intelligence,” Alsbury says. “We’re not an SAP, or Oracle, or Cognos. “Our focus is on creating these interactive experiences with data.”

In a statement today, Mellmo says, “Businesses can create these apps without hiring highly specialized design experts, resulting in a world-class app at a fraction of in-house development costs.”

The company says its … Next Page »

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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