VMIX Extends Video Streaming Technology with Invitation-Only Service

12/15/11Follow @bvbigelow

San Diego-based VMIX has been revising its strategy, which was originally focused on providing a technology platform that enables TV stations and other media companies to stream online video. Earlier this year, VMIX began rolling out technology that allowed consumers to use the company’s video streaming technology on social media sites like Facebook.

Now the six-year-old startup is launching Givit, a new consumer-oriented business that makes it easy for users to share video privately. In contrast to posting a video on Facebook, where just about anyone can see it, Givit users can selectively send a private video link to designated friends and family.

After introducing a beta version of Givit last month, VMIX says today that users can download the Givit app for use on the iPhone and iPad. The technology was previously available as an app for Windows or Mac OS-based laptops and desktop PCs.

Basic Givit service is free; service that provides additional video storage capacity is available as a subscription. While there are plenty of competitors that already enable consumers to share videos online, VMIX says Givit is the only video-sharing service designed to restrict the people who can watch a video.

“One of our big value propositions is private video,” VMIX CEO Greg Kostello told me earlier this week. “There already are a number of ways to share video publicly through Facebook. But everyone who sees it is not necessarily a friend. They just friended me.”

In a statement from the company today, Kostello says, “Smartphones are now the camera of choice for recording everyday moments, but sharing mobile video is often a frustrating process. Givit makes it easy-and most importantly, by default we share securely and privately, rather than broadcasting your personal content across public social networks.”

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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