SteelHouse Obtains $6,300,000 Series B Financing Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=dcecbaa7-c165-4fc8-b701-fbb24f529220&Preview=1 -
Date
12/2/2011 -
Company Name
SteelHouse -
Mailing Address
5870 W Jefferson Blvd Los Angeles, CA 90016 -
Company Description
SteelHouse was created by marketers, for marketers. We’re pioneering an emerging field called Behavioral Commerce that is changing eCommerce. -
Website
http://www.steelhouse.com -
Transaction Type
Venture Equity -
Transaction Amount
$6,300,000 -
Transaction Round
Series B -
Proceeds Purposes
We’ll use this investment to grow aggressively and accelerate the pace we bring ground-breaking technology to market. -
M&A Terms
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Venture Investor
Greycroft Partners -
Venture Investor
Rincon Venture Partners -
Venture Investor
Baroda Ventures -
Venture Investor
SV Angel -
Venture Investor
Undisclosed
