Verve Wireless in a Growth Spurt

4/13/11Follow @bvbigelow

Verve Wireless, which provides a technology platform to traditional media companies for mobile advertising, has been on a tear in recent weeks—raising additional capital, filling out its management team, and recruiting five digital media leaders for its board of advisors.

In a recent regulatory filing, Verve disclosed that it has raised $3.5 million of a planned $6 million from investors. The filing did not identify the investors and Verve’s Greg Hallinan didn’t immediately respond to an e-mail query this morning. When I profiled Verve in October, the six-year-old startup based in Encinitas, CA, and Bethesda, MD, had raised a total of $12 million in from investors that included BlueRun Ventures and the Associated Press.

In an announcement today, Verve says it has hired Dan Hodges, the former head of global sales at the Associated Press, to oversee national advertising sales as Verve’s chief revenue officer, and former AOL vice president Aimee Irwin to manage the Verve publisher network.

Earlier this year, the company hired former ExtendMedia chief Tom MacIsaac as CEO and acquired Deconstruct Media, a Washington D.C. mobile advertising technology company.

The company also recently announced that it had recruited former Aegis Media CEO Sarah Fay, TidalTV CEO Scott Ferber, Mediabrands Velociter CEO Tim Hanlon, Engine USA CEO Martin Puris, and former Doubleclick CEO David Rosenblatt to serve on its advisory board.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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