New York’s Enterproid and the Great Divide, Where Rivers (of Data) Change Direction

4/1/11Follow @bvbigelow

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Qualcomm incentive prize technology development competition. “The clear thing that the judges picked out was that this was a problem that they identified with—a number of them identified it as a true problem—and [Enterproid] had a pretty solid solution to the problem.”

Users can download Divide onto any Android-based mobile phone. Once installed, the technology enables users to switch between two different interfaces.

One is a consumer interface that provides users the freedom and convenience of downloading their favorite apps, from Angry Birds to Twitter, Facebook, Foursquare, YouTube, and other media apps. As Trewby put it during Enterproid’s presentation at the Demo Spring Conference in Palm Desert, CA, “I can download whatever I want, share whatever I want, and browse whatever I want.”

The other screen looks and acts like a business class app, with enterprise-based e-mail, calendar, messenging, and task features. All the data is encrypted and stored in a separate database. Enterproid also has developed a software development kit that allows third-party developers to create secure apps, such as customer relationship management software, that can live on the professional side of Divide.

The IT administrators at the user’s company also can access a cloud-based dashboard to set the user’s security procedures and data protection policies. But the way the product is structured, IT can never see what the user is doing on the personal side of the phone.

Enterproid also has provided users with a memory erase functionality that enables them to remotely wipe all data from either the personal or the professional side, Kirkland said. But the user’s IT department can only wipe the professional side of the phone.

That’s a nice feature, especially if you don’t want to lose your family pictures and personal contacts.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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