A Netflix for Doctors: Myca Health’s CEO Findlay Offers Health IT in the Cloud
Nat Findlay is a former Cardinal Health executive and serial entrepreneur who tells me he founded Myca Health in 2002 around technology that enabled people to use their cell phone to take a photo of their meals. The company’s MyFoodPhone application enabled customers to send the picture to an online platform that provided a nutrition journal and access to a “nutrition coach.”
Since then, Myca has expanded into a broader health IT company based in Quebec City, Canada, that provides a full-service technology platform to address what Findlay calls “the Frankenstein problem.” That’s the horror often created to make an electronic medical record (EMR) system work with a physician’s scheduling system, or the office billing system, or other types of practice management software. In the hodge-podge of health IT systems that get stapled together, Findlay explains, “They end up with somebody’s head sewn onto somebody else’s body.”
Myca has developed a cloud-based system, which is intended to serve as a full-service health IT platform that includes scheduling, billing, physician entry orders, EMR, as well as videoconferencing and communications. The company has commercialized its Myca platform in the United States as Hello Health, and Findlay has been working in San Diego in recent weeks to help establish some inroads in Southern California. Of course, this made it a lot easier to recruit the Myca CEO as a panelist for the Xconomy Forum on Health IT—the Consumer Payoff, which is set for tomorrow evening at Johnson & Johnson’s facility atop Torrey Pines Mesa. (More information is available online here).
In providing Myca’s Web-based technology to doctors and clinical practices throughout the U.S., Findlay says, “We’re kind of like Netflix for doctors.” That’s because Myca’s technology is convenient and provides access to patient histories and other data “when and where you want it.” Patients cover the cost by paying a $12-a-month subscription fee.
Myca also has managed to land a couple of significant corporate accounts at San Diego’s Qualcomm, which has more than 16,000 employees, and at Apple, the hugely successful tech company based in Cupertino, CA, which has nearly 50,000 employees in at least 300 locations. While the concept of providing healthcare in the workplace might seem foreign to many, Findlay suggests it can be an effective way for companies to gain control over the runaway health costs of their workforce. That’s an intriguing idea that I want to explore further during our forum tomorrow evening. I hope you can join us.