In Verve Wireless, Founders Create a Mobile Technology Platform and a Lifeline for Local News

10/6/10Follow @bvbigelow

The New York Times has a pretty impressive website for mobile apps, with plenty of information to help its loyal readers access news on their iPhone, BlackBerry, Palm Pre, Android, and other mobile devices. As the premiere national newspaper, though, the Times also has more wherewithal than most local newspapers and broadcasters to develop customized apps for mobile devices.

So what about the rest of the media industry?

Enter Verve Wireless. The Encinitas, CA-based startup, which has been keeping a low profile, has developed a technology platform that enables a range of newspapers and other media companies to publish their content and serve ads across a host of mobile devices. The company also offers different templates so its media customers can choose how their content will be displayed and development tools that allows each media customer to create their own brand identity on Verve’s software as a service.

When Art Howe and Tom Kenney started Verve in early 2005, they saw a great opportunity to develop technology that both large and small media companies could use to serve local news and advertising to mobile devices. They also had the benefit of approaching the idea from different perspectives.

Kenney had spent the previous eight years working for Nokia Venture Partners, the Finnish telecommunications giant’s venture capital fund, which is now known as BlueRun Ventures of Menlo Park, CA. Kenney, who had been overseeing Nokia’s investments in mobile Internet technologies, says he began to see that … Next Page »

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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