San Diego Business Analytics Startup Anametrix, Launched by WebSideStory Founder Blaise Barrelet, Raises $1.15M

9/9/10Follow @bvbigelow

San Diego-based Anametrix, the developer of cloud-based analytics technology for business customers, has raised $1.15 million of an intended $2.3 million round from private investors, according to a recent regulatory filing.

Anametrix, founded last year, is bringing together some iconic figures from San Diego’s dot-com boom of the 1990s—beginning with Blaise Barrelet, the startup’s founding chairman and CEO. Barrelet, who co-founded the web traffic analytics company WebSideStory with his former wife Agnes in 1996, became one of San Diego’s first dot-com millionaires (at age 36) when he sold a 10 percent stake in WebSideStory for $30 million in 2000, after stepping down as CEO. Anametrix gained its co-founder and chief technical officer, former WebSideStory system architect Anders Olsson, through an acquisition announced in March.

Barrelet could not be reached for comment this afternoon. An employee said he was in France, and Barrelet did not respond to an e-mail query sent yesterday afternoon.

In May, Anametrix announced the appointment of Jerome Rota, the French developer of the DivX video compression technology (and a founder of San Diego-based DivX), as the company’s vice president of product marketing. Last month, Anametrix said the first five members of its newly established board of advisors included Michael Robertson, the founder of San Diego-based MP3.com, and Gavin Mandelbaum, who founded iBaby in San Diego in 1995 and sold it to iVillage three years later, which he followed with three other Internet startups. Anametrix also named San Diego entrepreneur and investor Neil Senturia; Eric Otterson, a vice-president for business development at the Cooley law firm in San Diego; and Fred Bourgeois, a Bay Area software developer and space exploration enthusiast, to its advisory board.

The capital funding disclosure that Anametrix filed last week did not identify the startup’s investors. But Anametrix also named two new directors to its board last month. In a statement, the company welcomed ProQuest Investments managing partner Alain Schreiber and Laurent Asscher, the CEO of the Brussels, Belgium-based Airtek Capital Group, saying their “their strategic personal investments and experience will accelerate further capital growth.”

Anametrix describes itself as a “next generation business analytics company whose technology is delivered via Software as a Service (SaaS). The company says its cloud-based technology allows for “quick and precise decision-making from the correlation of vast amounts of data.”

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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