Brand Affinity Technologies Obtains $20,000,000 Series C Funding

  • Feed Type
  • Date
    8/24/2010
  • Company Name
    Brand Affinity Technologies
  • Mailing Address
    101 Academy Irvine, CA 90 617
  • Company Description
    BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns.
  • Website
    http://www.brandaffinity.net
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $20,000,000
  • Transaction Round
    Series C
  • Proceeds Purposes
    The investment will fuel the continued build-out of netBAT, extension of BAT’s Endorsement Platform into music and other celebrity categories, and international expansion.
  • M&A Terms
  • Venture Investor
    Miramar Venture Partners
  • Venture Investor
    Fulcrum Ventures
  • Venture Investor
    Undisclosed

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