Brand Affinity Technologies Obtains $20,000,000 Series C Funding
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=c3bf7c60-f519-4f56-bb54-93761253ab11&Preview=1 -
Date
8/24/2010 -
Company Name
Brand Affinity Technologies -
Mailing Address
101 Academy Irvine, CA 90 617 -
Company Description
BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. -
Website
http://www.brandaffinity.net -
Transaction Type
Venture Equity -
Transaction Amount
$20,000,000 -
Transaction Round
Series C -
Proceeds Purposes
The investment will fuel the continued build-out of netBAT, extension of BAT’s Endorsement Platform into music and other celebrity categories, and international expansion. -
M&A Terms
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Venture Investor
Miramar Venture Partners -
Venture Investor
Fulcrum Ventures -
Venture Investor
Undisclosed
