From Boston to San Diego, Companies Maneuver to Catch Online Video Wave
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broaden its online video capabilities by announcing a new software feature that supports the H.264 video standard that Apple selected for its new iPad, as well as the iPhone and iPod Touch. Apple has prompted an intense debate by adopting H.264, one of the non-proprietary video formats emerging as part of the HTML5 standard, and snubbing Adobe’s Flash—the format used by Hulu, Disney, and thousands of other media and game publishers.
VMIX, a Brightcove rival that proclaims it is “technology agnostic” and supports both Flash and HTML5, plans to demonstrate its HTML5 video support for non-Flash devices like the iPad and iPhone at this week’s NAB show. VMIX also is previewing a new video analytics application it has developed that will provide extensive audience information to VMIX customers (mostly media companies) about which of their videos are being viewed—and how often.
“Akamai provides a foundation for us to deliver the highest quality in both live and on-demand video across a broad range of devices,” VMIX CEO Mike Glickenhaus says in a statement issued today. “They also allow us to now offer the very best video analytics to the industry.”