The Active Network Stops for Overhaul Following a Decade of Acquisitions

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Andy George, The Active Network’s vice president of technology. “It does represent a shift in spending priorities in that we are spending a far larger percentage on development than we have in the past,” Alberga says, but it doesn’t mean the company has stopped making acquisitions. The company operates primarily in North America, with a small business in Europe (less than $10 million in annual sales), as well as offices in Europe, Australia, New Zealand, and Singapore. “Everything we build now is built with internationalization and globalization in mind,” Alberga says.

The private company also provided a few numbers that give an indication of the scale of The Active Network’s operations:

—45 million: The number of transactions done last year on Active Network systems.

—7 million: The number of unique visitors each month to the company’s consumer websites, which include,,, and others.

—75,000: The number of customers using Active Network’s Web-based services.

—$245 million: Annual revenue in 2009. (The year the company became profitable.)

—$173 million: Annual revenue in 2008.

—44 states: The number of states for which the Active Network’s ActiveOutdoors division processes hunting and fishing licenses and/or campground reservations.

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Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at or call (619) 669-8788 Follow @bvbigelow

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