Five Top Innovations to Look for in Search-Based Marketing in 2010
—Personalization based on predicted intent instead of past behavior (based on cookie).
—More robust “universal search:” Better results for text and descriptive searches on videos, pictures, inside games, and applications.
—GPS-based hyper-targeting of search results and advertising on smartphones.
—Ubiquitous and non-text search: Search as an integrated activity rather than a separate activity into videos, music, etc. Search on images, tones, smells, and not just text-based phrases and descriptions.
—3-D search: Search will have new display and navigation metaphors beyond text and html links on a flat white background.
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