http://www.xconomy.com/san-diego/2009/10/27/arena-positions-weight-loss-drug-as-the-one-that-wont-raise-your-blood-pressure/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 03:54:18 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.xconomy.com/san-diego/2009/10/27/arena-positions-weight-loss-drug-as-the-one-that-wont-raise-your-blood-pressure/comment-page-1/#comment-88628 Bud Taylor Tue, 27 Oct 2009 14:41:29 +0000 http://www.xconomy.com/?p=47744#comment-88628 People taking a diet pill could care less about placebo effect. If Lorcaserin safely helps you lose 17 pounds over a year and part of that is because they believe the drug will work, that's what they will focus on. Since they will need a physician's help in getting prescription, the doctor will focus on the safety issues first and the attendant blood pressure stabilization, that means that Lorcaserin in many cases will be the tool of choice. So what if Vivus and Orexigen Theraputics also have a drug marketing success...Arena will have tremendous sales as well. They also have a manufacturing facility in place ready to go when the NDA is received. People taking a diet pill could care less about placebo effect. If Lorcaserin safely helps you lose 17 pounds over a year and part of that is because they believe the drug will work, that’s what they will focus on. Since they will need a physician’s help in getting prescription, the doctor will focus on the safety issues first and the attendant blood pressure stabilization, that means that Lorcaserin in many cases will be the tool of choice. So what if Vivus and Orexigen Theraputics also have a drug marketing success…Arena will have tremendous sales as well. They also have a manufacturing facility in place ready to go when the NDA is received.

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