San Diego’s Platformic Adds Mobile Blogging Capability to Web Development and Management Tools

8/20/09Follow @bvbigelow

Platformic, a San Diego web development startup, is introducing a new mobile blogging tool, which, according to the company, simplifies the process of adding video, photos, and text to websites based on Platformic’s technology and content management system.

Platformic says new content can be added to a website using an iPhone, Blackberry, or other mobile device with an Internet connection. The company says its mobile blogging tool is intended to appeal to journalists, professional bloggers, and others who might use mobile devices to remotely file news stories and video, or business representatives who want to update information on a company website from the field.

A spokeswoman says Platformic was founded two years ago by CEO Claudio Canive, a network engineer, and CTO Mark Underhill, a web development veteran, and they have self-funded the startup. Platformic provides a hosted system that streamlines the website creation process by enabling customers to use simple point-and-click tools to develop and manage the content on their own websites. The company says its software as a service model does not require users to write code, use third-party authoring tools, or even be technically adept.

The company says its customers include the Tribune Co., Comcast SportsNet, Cox Media, Bicoastal Media, Broadcast Company of the Americas, and Peak Broadcasting.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call (619) 669-8788 Follow @bvbigelow

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