Mobile TV Gets Audience Tracker
Bruce V. Bigelow8/20/09
FLO TV, San Diego-based Qualcomm’s (NASDAQ: QCOM) satellite-based mobile TV service and Portland, OR-based Rentrak Corp. (NASDAQ: RENT) say they are collaborating on a system that will provide comprehensive data on mobile TV viewership and advertising. Using Rentrak’s TV Essentials media measurement system, the partners plan to deliver reports to provide a basis for setting advertising rates on FLO TV and insights into audience viewing patters without “divulging any individual subscriber’s personal information.”
