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Mobile TV Gets Audience Tracker

FLO TV, San Diego-based Qualcomm’s (NASDAQ: QCOM) satellite-based mobile TV service and Portland, OR-based Rentrak Corp. (NASDAQ: RENT) say they are collaborating on a system that will provide comprehensive data on mobile TV viewership and advertising. Using Rentrak’s TV Essentials media measurement system, the partners plan to deliver reports to provide a basis for setting advertising rates on FLO TV and insights into audience viewing patters without “divulging any individual subscriber’s personal information.”

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call 858-202-0492

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