search engine optimization, software as a service, software analytics

Covario Service Ranks Websites’ SEO

Bruce V. Bigelow 7/15/09

San Diego-based Covario, the software analytics startup that specializes in search engine optimization, or SEO, is introducing new software-as-a-service that poses a direct challenge to web development agenices. The company says their program automates the process of analyzing web traffic at a customer’s corporate website, a time-consuming job often performed by agencies. Covario’s program scores a customer’s website, ranging from 0 to 100, based on 56 factors that determine how well optimized the site is for Internet search engines. A spokesman says Covario charges from about $1,000 to $3,000 a month, depending on the size of the customer’s website.

Bruce V. Bigelow is the editor of Xconomy San Diego. You can e-mail him at bbigelow@xconomy.com or call 858-202-0492