Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=141f98e5-1a1d-419d-bc54-79d14c7a8089&Preview=1
Date 4/13/2009
Company Name The Rubicon Project
Mailing Address 1925 S. Bundy Drive Los Angeles, CA 90025
Company Description Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
Proceeds Purposes The additional capital will fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion.
