The Rubicon Project Secures $13,000,000 Series B Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=141f98e5-1a1d-419d-bc54-79d14c7a8089&Preview=1 -
Date
4/13/2009 -
Company Name
The Rubicon Project -
Mailing Address
1925 S. Bundy Drive Los Angeles, CA 90025 -
Company Description
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks. -
Website
http://www.rubiconproject.com -
Transaction Type
Venture Equity -
Transaction Amount
$13,000,000 -
Transaction Round
Series B -
Proceeds Purposes
The additional capital will fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion. -
M&A Terms
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Venture Investor
Clearstone Venture Partners -
Venture Investor
Mayfield Fund -
Venture Investor
IDG Ventures Asia -
Venture Investor
Silicon Valley Bank
