UCSD Starts Digital Media Center

3/18/09

UC San Diego says it has established a center for next-generation digital media with a gift from IBM (NYSE: IBM)—a high-performance IBM System z mainframe computer. In a statement, UCSD says IBM made the center possible through a shared university research award that includes the z mainframe, valued at about $2.2 million. The center, which will be housed at the San Diego Supercomputer Center, is dedicated to inventing the next generation of virtual worlds, multiple player online games, and high-fidelity digital cinema. UCSD says the center initially will focus on new production platforms for digital cinema through existing relationships with Hollywood studios.

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