Digital Performance Inc. Secures $3,200,000 Series A Funding Round

  • Feed Type
  • Date
    10/27/2008
  • Company Name
    Digital Performance Inc.
  • Mailing Address
    4701 Von Karman Ave Newport Beach, CA 92660
  • Company Description
    Digital Performance, Inc. (DPI) has a goal of revolutionizing the Automotive Aftermarket.

    DPI’s Aftermarket Shopping Guide is the consumer’s reference for one million aftermarket parts and accessories — organized by year/make/model.

    This Shopping Guide operates not only on DPI’s popular Directories, but is also available to site publishers as a web service that enhances content and site “stickiness” as well as bringing substantial extra ad revenue.

    DPI’s eCataloging and eCommerce software, SPEEDcat, is a web service that allows manufacturers to create their own AAIA ACES (year-make-model) and PIES-compatible product data. It exports this product data to eCommerce sites, WDs and major chains, and to the Aftermarket Shopping Guide. The ultimate objective is assuring greater fitment accuracy, resulting in fewer returns and higher consumer satisfaction.

  • Website
    http://www.digitalperformance.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $3,200,000
  • Transaction Round
    Series A
  • Proceeds Purposes
    The investment will be used to add resources to build out our databases and reinforce our operations.
  • M&A Terms
  • Venture Investor
    Momentum Venture Management
  • Venture Investor
    Arcturus Capital

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