First Class of Startups Chosen for New York Fashion Tech Lab

5/5/14Follow @jpruth

Fashion has always been huge in New York, and now a local lab created to nurture tech startups in this industry is welcoming its inaugural class.

The New York Fashion Tech Lab is a collaborative effort by Springboard Enterprises, the Partnership Fund for New York City, and others. The eight chosen startups will go through a 12-week program that starts this month. In addition to mentoring and guidance, the startups will have a chance to meet fashion brands and retailers from across the city. The Partnership Fund has supported comparable local programs for other industries, such has the NY Digital Health Accelerator.

A plethora of brands and retailers, including Macy’s, Ralph Lauren, J. Crew, The Estee Lauder Companies, and Kate Spade & Company, are providing mentorship and financial support for the new lab as founding members.

The fashion tech lab will operate out of AlleyNYC’s co-working space, and run from May through July with a demo day to round out the program.

Below is the list of startups, including a couple of familiar names, in the inaugural class:

Clothes Horse — An alum of the Dreamit Ventures accelerator. Clothes Horse helps consumers shop online for clothes that fit, and helps reduce returns to vendors.

Nineteenth Amendment  — An online marketplace that helps independent fashion designers get their apparel manufactured in the U.S. and sold.

Perch Interactive — A spinoff of Potion, a New York-based design firm. Perch is developing software and hardware that lets retailers turn most any surface in their stores into digital displays shoppers can interact with.

Stylinity — A platform for social shopping that lets consumers search for new threads, take “selfies” in their new outfits, and share the photos with friends.

Stylit — Provides free weekly, personalized fashion suggestions from stylists and machine-learning technology.

StyleSage — Working a big data angle, StyleSage analyzes pricing and social information to help fashion retailers and brands figure out what designs are popular and how they should be priced, and make other inventory decisions.

Suddenlee — A logistics technology platform that lets consumers shop online with multiple brands and stores at once and receive their purchases in one next-day delivery.

Trendalytics — A graduate of the Entrepreneurs Roundtable Accelerator. Trendalytics developed a visual analytics platform that uses insights from search behavior and social media to measure consumer response to fashion and beauty trends.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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