SmartAsset Gets $5.2M to Deliver Answers to Financial Questions

3/26/14Follow @jpruth

With a $5.2 million Series A round in its pocket, SmartAsset in New York said Tuesday it plans to add new features to its software that answers personal finance questions.

Founded in 2011, SmartAsset is a graduate of the summer 2012 Y Combinator class and is also backed by North Bridge Venture Partners. The latest funding round was led by Javelin Venture Partners, with SV Angel, Denis Grosz, and Brendan Wallace participating.

SmartAsset’s software is used by consumers to help  make choices on such matters as home buying, life insurance, and retirement. Users provide information about themselves, which can be done anonymously, to let the platform assess their financial means and see what types of financing they can afford.

The startup said it plans to grow its team with its latest funding and will update its software to offer more advice on financial decisions.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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