Mobile Marketing Tech Player Appboy, Kevin Ryan’s Zola Nab Funding

11/7/13Follow @jpruth

A pair of funding deals hit New York this week in mobile marketing technology and online wedding gifting.

On Wednesday, mobile relationship manager Appboy said it raised $7.6 million in a Series A round led by Icon Venture Partners. Other investors in the round included IDG Ventures, Blumberg Capital, T5 Capital, Bullpen Capital, Accelerator Ventures, and individual investor Mike Lazerow, one of the co-founders of Buddy Media.

Appboy’s technology lets app marketers create data-driven profiles of the mobile audience. The company also offers automated marketing services such as push notifications and in-app messages. Appboy plans to use the funding towards product development and growing its sales and marketing staff.

Meanwhile, on Tuesday, wedding registry Zola said it raised $3.25 million in a Series A round led by Thrive Capital. Zola, which debuted in October, lets engaged couples choose traditional and more diverse gifts for their friends and family to pick from.

The gifts on the site range from housewares to honeymoon funds—with a wee bit of Gilt-style flair. Zola was co-founded by Kevin Ryan, who is also the founder and chairman of e-commerce site Gilt. Ryan participated in Zola’s Series A round and previously backed the company with a seed investment.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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