Startups at Work

Startups at Work

Creating an online market for reselling industrial equipment does not actually require a hardhat---but don’t tell Machinio co-founder Dmitriy Rokhfeld.

photo by João-Pierre S. Ruth

Bringing College Guidance to the Web

Bringing College Guidance to the Web

Jessica Brondo, CEO and co-founder of Admitted.ly, said her online platform, which went live on Thursday, gives high school students advice on choosing the right college based on their personalities, GPA, test scores, and extracurricular activities.

photo by João-Pierre S. Ruth

Training Info to Seek People

Training Info to Seek People

Information will find people rather than the other way around through Agolo, said CEO Sage Wohns (right). The social discovery platform uses natural language processing and machine learning to pick out information relevant to users.

photo by João-Pierre S. Ruth

Closet Full of Opportunities

Closet Full of Opportunities

It can be hard for consumers to resell clothes through stores, said ClosetDash founder Jennifer Lee. So she created an online space for swapping old fashion while shopping for new apparel.

photo by João-Pierre S. Ruth

New Ways to Hire Musicians

New Ways to Hire Musicians

Gigzolo aims to take the pain out of booking photographers, musicians, and other artists for events, said CEO and co-founder Nathan Meeks.

photo by João-Pierre S. Ruth

Taking a View of the Summer Class

Taking a View of the Summer Class

Thatcher Bell (left), managing director at Gotham Ventures, listened to a myriad of ideas at demo day.

photo by João-Pierre S. Ruth

Finding a Trainer to Get in Gear

Finding a Trainer to Get in Gear

Tapactive’s CEO Robert Victor (left) said his startup can help independent trainers who need to fill holes in their schedules the way OpenTable works with restaurants.

photo by João-Pierre S. Ruth

Changing the Face of Education

Changing the Face of Education

To help schools improve the tests that students take and better meet new education policies, Jon Modica (center), CEO of Nutmeg Education, developed a platform that teachers can use to assess their classes.

photo by João-Pierre S. Ruth

Digital Ads Meet Real-Time Intent

Digital Ads Meet Real-Time Intent

CEO Ron Jacobson said Rockerbox, co-founded by expatriates from AppNexus, developed technology to harness real-time consumer intent to better target digital ads as people browse the Web.

photo by João-Pierre S. Ruth

Alums Checkout the New Class

Alums Checkout the New Class

Accelerator alum Karen Moon, CEO of Trendalytics, dropped by to see the latest class of ERA startups.

photo by João-Pierre S. Ruth

Finding the Best in Town

Finding the Best in Town

Metropolist’s CEO JC Goodrich said his platform curates “best of” lists about local venues and events, offering more relevant and timely info than results generated by search engines and directories.

photo by João-Pierre S. Ruth

A Different Approach to Paywalls

A Different Approach to Paywalls

Piiku brings video ads to paywalls at news and other sites, said co-founder Erik Mumford (right), as an alternative way for publishers to make money from digital content.

photo by João-Pierre S. Ruth

Backhoes, bulldozers, and forklifts typically do not pop up in the world of startups. But that changed at Wednesday’s showcase of the latest graduates from the Entrepreneurs Roundtable Accelerator.

The demo day for this summer’s class of 10 startups featured ideas in fashion, education, and advertising technology, which are bread-and-butter markets in New York, but one team literally brought out the hardhats to talk about what they built.

“Who thinks tractors are sexy?” asked Dmitriy Rokhfeld, co-founder of Machinio, a search engine for buying and selling used industrial equipment. He said his startup adopted a strategy comparable to Indeed.com’s online job search aggregation but for machinery purchases. Given who is mentoring Machinio, it is not hard to see why the startup is throttling up to pursue this strategy. The CEO and co-founder of Indeed, Rony Kahan, is one of the startup’s lead investors and advisors, Rokhfeld said.

Reselling gear for metalworking, agriculture, and construction was far from the only novel idea presented at yesterday’s demo day. Guidance counseling for picking colleges got an online revamp from Admitted.ly. Meanwhile, the crew at Tapactive developed a matchmaking service for independent fitness instructors and people looking for private yoga, boxing, and physical training sessions.

The slideshow above features a bit about each startup, as well as a few other notable attendees at Wednesday’s demo day.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth.