Persado Obtains $15,000,000 Series A Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=1beb61f2-4682-49b2-83fe-699a6b9b6fa1&Preview=1 -
Date
2/14/2013 -
Company Name
Persado -
Mailing Address
50 West 17th Street 11th Floor New York, NY 10011 -
Company Description
Persado is the leader in marketing persuasion technology, a new category within digital marketing. The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors. -
Website
http://www.persado.com -
Transaction Type
Venture Equity -
Transaction Amount
$15,000,000 -
Transaction Round
Series A -
Proceeds Purposes
The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City. -
M&A Terms
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Venture Investor
Bain Capital Ventures -
Venture Investor
Undisclosed
