Binary Event Network Receives New Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=777e0a77-41a0-4b04-8fe3-f883b0e21c73&Preview=1 -
Date
1/11/2013 -
Company Name
Binary Event Network -
Mailing Address
265 Canal Street New York, NY 10013 -
Company Description
Founded in January 2011 by a group of financial and media industry veterans, BEN combines a global financial exchange platform with proprietary real-time content to create a new interactive experience for live events. The company’s first product, TradeSports, is a pioneering global social sports app designed to complement both first and second screen experiences for sports fans, enthusiasts and data consumers on mobile and tablet devices. -
Website
http://www.benmarkets.com -
Transaction Type
Venture Equity -
Transaction Amount
Undisclosed -
Transaction Round
Undisclosed -
Proceeds Purposes
The capital will be used to launch BEN’s initial event vertical, TradeSports, a robust “competitive spectator” experience in which participants can buy and sell sports event outcomes based on real-time information while watching live games. -
M&A Terms
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Venture Investor
Guggenheim Partners -
Venture Investor
Cinnober Financial Technology -
Venture Investor
Broadhaven Capital Partners
