IncubateNYC

IncubateNYC

IncubateNYC co-founder Brian Shields talks about helping entrepreneurs solidify and develop their ideas.

IncubateNYC

IncubateNYC

IncubateNYC is a five-week boot camp that has been run in Harlem and Brooklyn.

IncubateNYC

IncubateNYC

IncubateNYC co-founder Marcus Mayo said he and Shields got moving on their idea after a discussion they had at SXSW.

IncubateNYC

IncubateNYC

Entrepreneurs from the program met with potential collaborators, advisers, and backers.

IncubateNYC

IncubateNYC

Hannah Diop shares the story behind her startup, Sienna Naturals.

IncubateNYC

IncubateNYC

Jurgen Leijdekker, senior operating executive with Welsh, Carson, Anderson & Stowe, is part of IncubateNYC's investor group.

IncubateNYC

IncubateNYC

Brian Cohen, chairman of New York Angels, meets with IncubateNYC co-founder Brian Shields.

IncubateNYC

IncubateNYC

Eric Ho, co-founder of Husky Laboratory, talks about his Web app Husky Chat.

On Thursday night at Google’s New York offices in Chelsea, IncubateNYC co-founders Brian Shields and Marcus Mayo held a coming-out party for some of the entrepreneurs they work with. It has been quite the evolution for IncubateNYC, which is an independent program that Google lends some support to.

What began as an effort to create a technology incubator in Harlem has developed into a five-week boot camp to give startups in the city an intensive push to mature their concepts. “They work on their ideas, get their prototypes built, and then they launch into continuing incubation,” Shields says.

IncubateNYC brought together its first group of startups in July. Thus far the program has been run in Harlem and Brooklyn. After companies graduate from the program, they report weekly to their peers on their progress. “When you graduate, you have to set yourself a road map for at least three months,” Shields says.

Startups from the program attending last night included Husky Laboratory, which developed a Web app that creates chat rooms on any webpage, and Sienna Naturals, a line of natural products for babies and mothers of all skin tones. Also on hand last night were familiar faces from the investment community, such as Brian Cohen, chairman of New York Angels.

The permanent Harlem incubator has not been established yet—pending the gathering of various resources—but Mayo and Shields are moving forward with their program to help entrepreneurs get started. “We have a couple of plans for spaces [for the incubator] and we’re trying to find the right deal,” Shields says.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth.

  • http://about.me/kirsten.lambertsen Kirsten Lambertsen

    The people at IncubateNYC are awesome. Keep your eye on them!