Square Goes All in for Design Studio 80/20, Gains New York Presence

10/2/12Follow @jpruth

New York-based design studio 80/20 said on its website it was joining San Francisco’s Square, the developer of electronic payments software and a card reader used with smartphones and tablets. 80/20’s team is led by veteran user-interface and product designers from Apple and Adobe. Prior to the acquisition by Square, 80/20 designed the look and feel for apps, Web platforms, and products from clients such as Motorola, Verizon, Sony, and Warner Bros.

Terms of the deal were not disclosed however a Square spokesperson told Xconomy via e-mail, “80/20 is an amazingly talented design team. Their experience designing beautiful products for some of the most well-known technology companies in the world will be a huge asset to Square.” The spokesperson also commented that the acquisition establishes a New York presence for Square, where some 50,000 merchants use its payment system. Retailers such as Starbucks use Square’s technology to accept debit and credit card payments from their customers.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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