TiVo Acquires TRA for $20,000,000
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=89c33b69-7cd1-4c00-8900-4ff474f61304&Preview=1 -
Date
7/18/2012 -
Company Name
TRA -
Mailing Address
52 Vanderbilt Avenue 17th Floor New York, NY 10017 -
Company Description
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability. The marketplace requires a solution to the biggest challenge in marketing: measuring each of the media a brand uses to determine their relative contribution to Return On Investment (ROI). -
Website
http://www.traglobal.com -
Transaction Type
M&A -
Transaction Amount
$20,000,000 -
Transaction Round
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Proceeds Purposes
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M&A Terms
The acquisition will be paid for with all cash.
