TiVo Acquires TRA for $20,000,000

  • Feed Type
  • Date
    7/18/2012
  • Company Name
    TRA
  • Mailing Address
    52 Vanderbilt Avenue 17th Floor New York, NY 10017
  • Company Description
    Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability. The marketplace requires a solution to the biggest challenge in marketing: measuring each of the media a brand uses to determine their relative contribution to Return On Investment (ROI).
  • Website
    http://www.traglobal.com
  • Transaction Type
    M&A
  • Transaction Amount
    $20,000,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    The acquisition will be paid for with all cash.

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