WebCollage Takes Ad Copy Mobile for Top Retailers

7/16/12Follow @arleneweintraub

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plain text, video, or even flash, the platform can host it. That has helped WebCollage stand out from competitors that offer specific services, such as video tools for online advertisers, Matthews says.

Matthews says the mobile capabilities will be added to the WebCollage platform at no extra charge for customers. The newly enhanced software platform will automatically transform existing ad copy into content that can be viewed on Apple, Blackberry, and Android devices.

WebCollage charges customers based on how many products they’re selling via the platform and how many sales channels they want to cover, Matthews says. “We have customers that have one product for sale at one retailer and pay us $800 a year,” he says. “Our largest customers pay us over $1 million a year. We have a pretty wide spectrum.”

WebCollage continues to look for ways to help product manufacturers enhance the online-shopping experience for their customers. On July 11, the company partnered with UK-based E-Tale to offer direct links to retailers from manufacturer’s websites. So when shoppers go directly to a manufacturer’s site to read about a product, they can see right on that page which retailers have it in stock, then link directly to a retailer’s site to make the purchase.

Matthews says WebCollage is cash-flow positive and developing a strategy for an overseas expansion. “We have customers publishing content in 10 or 11 different languages, but I don’t have a robust infrastructure around the world to support them,” he says. “We’re now considering our options for how best to operate on a global scale.”

 

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