Moat Garners $12,000,000 Series B Funding

  • Feed Type
  • Date
    4/23/2012
  • Company Name
    Moat
  • Mailing Address
    228 Park Ave South New York, NY 10003
  • Company Description
    Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.
  • Website
    http://www.moat.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $12,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    Moat will use the funds to expand their team with a continued focus on building innovative products.
  • M&A Terms
  • Venture Investor
    Mayfield Fund
  • Venture Investor
    Undisclosed

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