NYC Tech Startup Fundings: Maxymiser, Contently, Zeel

1/9/12Follow @arleneweintraub

The rapidly growing tech startup scene in New York has started 2012 with a funding boom. Here are some of the financings revealed just in the last few days.

—Web optimization provider Maxymiser announced January 6 that it has raised a $12 million Series B round from Investor Growth Capital, with participation from existing investor Pentech Ventures. Maxymiser—which also has offices in the U.K, the Ukraine, and Germany—offers software platforms and services designed to help companies measure the effectiveness of their websites, personalize their sites for individual users, and implement multichannel marketing strategies.

—Online freelance-writing marketplace Contently, which graduated from New York’s TechStars program in the fall, raised a $2 million Series A, according to a January 6 report in Ad Age. Contently matches professional writers with companies looking for well-written content. The funding was led by Lightbank, with participation from ff Venture Capital, Consigliere Brand Capital, Scott Belsky of Behance, and Hubspot’s Dharmesh Shah.

Zeel Networks raised $1.5 million in seed funding, according to VentureWire. Zeel provides an online directory and appointment-booking service for patients in search of alternative health providers, such as acupuncturists, nutritionists, and massage therapists. The company posts a large and impressive list of investors on its website that includes Matt Ocko of Archimedes Capital, start-up investor (and Xconomist) Esther Dyson, Lightspeed Venture Partners’ Ravi Mhatre, and Vault.com co-founder Mark Oldman.

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