Evidon, Backed by Warburg Pincus, Ups Its Funding to $16.75M

11/9/11Follow @jpruth

According to a regulatory filing posted on Tuesday, ad-privacy compliance tech company Evidon in New York amended the funding it has raised to $16.75 million—up from $12.5 million in July.  The company is backed by private equity firm Warburg Pincus. Evidon did not immediately respond to requests for more details on the funding amendment.

Evidon, founded in 2009 as Better Advertising by CEO Scott Meyer, is a provider of technology that helps brands and marketers comply with privacy laws in North America and Europe. According to prior regulatory filings, the company initially raised $11.5 million last November and is looking to raise $21 million.

Meyer was CEO of About.com from 2005 to 2008. Evidon’s directors include Jonathan Hsu, CEO of Recyclebank.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @jpruth

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