ContextWeb Acquires Datran Media for Undisclosed Sum
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d8d3398a-42c5-4a98-bd2d-ed82af30f8ef&Preview=1 -
Date
9/22/2011 -
Company Name
Datran Media -
Mailing Address
345 Hudson Street 5th Floor New York, NY 10014 -
Company Description
Datran Media is a leading digital marketing technology company that helps advertisers, agencies and publishers identify, engage and retain ideal audiences across all digital media channels, including social, mobile, the web and email. -
Website
http://www.datranmedia.com -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
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Proceeds Purposes
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M&A Terms
Datran Media and CONTEXTWEB today announced that they have merged to create PulsePoint, a new digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale.
