Immersive Labs Obtains $810,000 Seed Financing Round

  • Feed Type
  • Date
    9/19/2011
  • Company Name
    Immersive Labs
  • Mailing Address
    841 Broadway 8th Floor New York, NY 10003
  • Company Description
    Immersive Labs provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.
  • Website
    http://www.immersivelabs.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $810,000
  • Transaction Round
    Seed
  • Proceeds Purposes
    The company will use the financing to hire additional engineers in preparation for initial launch in the fall, 2011.
  • M&A Terms
  • Venture Investor
    500 Startups
  • Venture Investor
    Quotidian Ventures

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