Immersive Labs Obtains $810,000 Seed Financing Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=4f636570-5e9c-4894-b8e2-87642dfe40ee&Preview=1 -
Date
9/19/2011 -
Company Name
Immersive Labs -
Mailing Address
841 Broadway 8th Floor New York, NY 10003 -
Company Description
Immersive Labs provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider. -
Website
http://www.immersivelabs.com -
Transaction Type
Venture Equity -
Transaction Amount
$810,000 -
Transaction Round
Seed -
Proceeds Purposes
The company will use the financing to hire additional engineers in preparation for initial launch in the fall, 2011. -
M&A Terms
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Venture Investor
500 Startups -
Venture Investor
Quotidian Ventures
