Go Try It On Raises $3M in Series A Round, Adds Board Members

8/15/11

New York’s Go Try It On, the developer of a mobile app that lets users ask for opinions on their fashion choices, says in a press release it raised $3 million in a series A round. Investors include Len Blavatnik, Alex Zubillaga, and Index Ventures. Zubillaga and Index Ventures’s Danny Rimmer will join Go Try It On’s board in conjunction with the new funding. Users of the app upload photos of themselves for comments from others on their appearance. In addition to feedback from other users, the app includes advice on Fridays and Saturdays provided by stylists from cosmetics seller Sephora and apparel retailer The Gap. Go Try It On says its new funding will go toward developing its platform and leveraging data to offer users recommendations on their wardrobe choices.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @

By posting a comment, you agree to our terms and conditions.